Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With over 25 years’ experience emerging technologies he has provided regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and best marketing strategies and tactics. Although most analysts are specialists, Rob has been ranked to top technology generalist in the world for several decades.

In addition Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. In addition, Rob trained as at TV Anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR and Fox Business.

Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford and Siemens.

Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world and was an anchor for C/Net. Before Dataquest Rob worked for IBM as was in IBM’s executive resource program. As part of that program he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

How COVID-19 should change laptop and browser priorities

3 tech advances that will change PCs forever

3 tech advances that will change PCs forever

We are on the cusp of a significant change in PC design driven by parallel changes in where the OS and apps run; head-mounted displays; and battery technology. This combo will drive us toward a new era of wearable computers by the...

Bill Gates always seems to know when it’s time to go

Bill Gates always seems to know when it’s time to go

He has distanced himself from Microsoft once again. It’s a smart decision that many company founders never could manage to take.

Coronavirus (and 5G) will boost telecommuting, change our tech future

Coronavirus (and 5G) will boost telecommuting, change our tech future

The coronavirus is already changing how and where people work – and 5G will add to the options we have for telecommuting. Both will force companies to rethink how aggressively to promote telecommuting and how we provision remote...

Windows as we know it is dead; what comes next?

Windows as we know it is dead; what comes next?

Microsoft’s recent organizational change combining the Windows and Surface groups will have a big impact on the quality, reliability, and innovation of PCs – and should result in higher customer satisfaction. While it puts PC OEMs...

Anticipating IBM’s coming virtual desktop pivot

Anticipating IBM’s coming virtual desktop pivot

With its recent cloud success and a new CEO, IBM is likely to put forth a powerful competitor to the coming Microsoft Azure Virtual Desktop. This Virtual Desktop move will undoubtedly change the PC landscape, with IBM holding the...

Rethinking the PC: Why virtual machines should replace operating systems

As I look at the hardware/OS system that surrounds our PCs, I find it wanting. What we should do is use virtual machines to isolate the OS from the hardware and allow a level of OS flexibility and security we now lack – while...

CES, 5G and the shift to the cloud desktop

CES, 5G and the shift to the cloud desktop

One of the biggest tech shifts I anticipate concerning productivity software is a shift from the desktop to the cloud. This shift was evident during the Qualcomm and Intel press announcements at CES this year, further confirming that...

Intel Optane: The missing link to a good virtual PC or gaming solution

Intel Optane: The missing link to a good virtual PC or gaming solution

3D XPoint memory could complement 5G and address the critical latency problem with both cloud gaming and the Windows Virtual Desktop, both of which are ramping to market. I believe our desktop and gaming future is in the cloud and the...

The tech market: Moving from ‘tell’ to ‘listen’

The tech market: Moving from ‘tell’ to ‘listen’

The technology market is going through an amazing and unanticipated change as it adapts AI to its own needs. It’s moving from a model that favors lock-in to one in which the vendor preserves and drives choice, and where the customer...

Amazon and Microsoft moves indicate that hardware OEMs may become obsolete

Amazon and Microsoft moves indicate that hardware OEMs may become obsolete

Qualcomm has an interesting take on the new Microsoft Surface X that, coupled with the Amazon announcement of the AWS Outposts, may indicate the market is moving back to an IBM model. That doesn’t bode well for the PC or server OEMs.

Preparing for the dual/foldable screen step to our AR future

Preparing for the dual/foldable screen step to our AR future

We are moving from single-screen devices to unlimited screen devices with some interesting intermediate steps, including foldable screens, head-mounted displays and even contact lenses.

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