Rob Enderle

Contributor

Opinions expressed by ICN authors are their own.

Rob Enderle is president and principal analyst of the Enderle Group, a forward looking emerging technology advisory firm. With over 25 years’ experience emerging technologies he has provided regional and global companies with guidance in how to better target customer needs with new and existing products; create new business opportunities; anticipate technology changes; select vendors and products; and best marketing strategies and tactics. Although most analysts are specialists, Rob has been ranked to top technology generalist in the world for several decades.

In addition Rob currently writes for USA Herald, TechNewsWorld, IT Business Edge, TechSpective, TMCnet and TGdaily. In addition, Rob trained as at TV Anchor and appears regularly on Compass Radio Networks, WOC, CNBC, NPR and Fox Business.

Before founding the Enderle Group Rob was the Senior Research Fellow for Forrester Research and the Giga Information Group. While there he worked for and with companies like Microsoft, HP, IBM, Dell, Toshiba, Gateway, Sony, USAA, Texas Instruments, AMD, Intel, Credit Suisse First Boston, GM, Ford and Siemens.

Before Giga, Rob was with Dataquest covering client/server software where he became one of the most widely publicized technology analysts in the world and was an anchor for C/Net. Before Dataquest Rob worked for IBM as was in IBM’s executive resource program. As part of that program he managed or reviewed projects and people in Finance, Internal Audit, Competitive Analysis, Marketing, Security and Planning.

Rob holds an AA in Merchandising, a BS in Business, and an MBA, and he sits on the advisory councils for a variety of technology companies.

Rob’s hobbies include sporting clays, PC modding, science fiction, home automation and computer gaming.

The opinions expressed in this blog are those of Rob Enderle and do not necessarily represent those of IDG Communications, Inc., its parent, subsidiary or affiliated companies.

CES, 5G and the shift to the cloud desktop

Intel Optane: The missing link to a good virtual PC or gaming solution

Intel Optane: The missing link to a good virtual PC or gaming solution

3D XPoint memory could complement 5G and address the critical latency problem with both cloud gaming and the Windows Virtual Desktop, both of which are ramping to market. I believe our desktop and gaming future is in the cloud and the...

The tech market: Moving from ‘tell’ to ‘listen’

The tech market: Moving from ‘tell’ to ‘listen’

The technology market is going through an amazing and unanticipated change as it adapts AI to its own needs. It’s moving from a model that favors lock-in to one in which the vendor preserves and drives choice, and where the customer...

Amazon and Microsoft moves indicate that hardware OEMs may become obsolete

Amazon and Microsoft moves indicate that hardware OEMs may become obsolete

Qualcomm has an interesting take on the new Microsoft Surface X that, coupled with the Amazon announcement of the AWS Outposts, may indicate the market is moving back to an IBM model. That doesn’t bode well for the PC or server OEMs.

Preparing for the dual/foldable screen step to our AR future

Preparing for the dual/foldable screen step to our AR future

We are moving from single-screen devices to unlimited screen devices with some interesting intermediate steps, including foldable screens, head-mounted displays and even contact lenses.

The Undead PC: Dell has the best PC sales in their history

The Undead PC: Dell has the best PC sales in their history

It’s time to push back on the idea that the PC market is all but dead. Dell has had solid sales, customers have never been happier and relationships (with one noted exception) between OEMs, Intel and Microsoft are improving. We’ve...

Living on the Edge Chromium browser

Living on the Edge Chromium browser

The new Chromium browser from Microsoft blends both Google and Microsoft technology to set a new bar for compatibility, privacy and security in the corporate and personal browser space. It also showcases a competitive future where...

The Dell OptiPlex 7070 Ultra vs. NVIDIA Shield TV: The emerging cloud client

The Dell OptiPlex 7070 Ultra vs. NVIDIA Shield TV: The emerging cloud client

This week I make an admittedly odd comparison between a cloud-connected TV settop box and modular design that can be altered rather than replaced when it comes time to pivot to the cloud. The Shield is similar to the...

How HP leads in sustainability through innovation, partnership and sharing

How HP leads in sustainability through innovation, partnership and sharing

HP now stands out as a segment leader in sustainability – particularly with their printers. And Sims Metal Management is helping give HP leverage that no single company could otherwise hope to accomplish.

Is it time to rethink Windows?

Is it time to rethink Windows?

The ongoing move from desktop computing to the cloud, the coming move to quantum computing and what it means for the future of tech.

Is xCloud – the Xbox game streaming service – a glimpse at the future of the desktop?

Is xCloud – the Xbox game streaming service – a glimpse at the future of the desktop?

The advancements Microsoft will have to make to enable their xCloud gaming effort will benefit the virtual desktop effort as well. Why that’s a good thing…

Microsoft Surface: Saving the future of PCs

Microsoft Surface: Saving the future of PCs

Microsoft’s new Surface products will force the industry to rethink how PCs are designed and built. This design process change effectively takes the market back to where it always should have been – where those closest to the customer...

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