IDG Contributor Network

Vendor Policy

The IDG Contributor Network (ICN) is designed to bring experts from the technology community to our readers. The ICN is not a platform for vendor representatives to promote their companies, products or services. While it is impossible to create guidelines that cover every possible case, generally, we only accept vendor contributors if the applicant:
  • a) is a CIO, CSO or other high-level technologist with a clear history of technology and/or engineering experience, preferably someone who has a clear technology function that is outside of the product development area or has a role that does not involve customer contact; or
  • b) works with an established standards body, industry association or trade group, or has other cross-industry responsibility; or
  • c) serves in a consulting role to end-user organizations representing multi-vendor technologies or services; or
  • d) has unique knowledge or experience, or has earned public recognition – for example, as the inventor of public-key encryption, an IEEE Distinguished Fellow or the recipient of an IDGE-branded award;
Regardless of the status of the contributor, content presented for ICN blogs may not promote any company, product or service.
Applicants who do not meet one of vendor exceptions above might be interested in our BrandPost program. Inquiries regarding BrandPosts should be directed to Sean Weglage (SWeglage@idgenterprise.com).

Blog Naming Suggestions and Best Practices

You want your blog name to be catchy, and easy to remember and spell.

Good:

  • Short
  • Descriptive
  • Informative
  • Clever (simple and clear plays on words, rhyme or alliteration, WITHIN REASON. Don't get too clever.)
  • Memorable, easy to remember
  • Easy to spell
  • Name should be written with target audience in mind, but shouldn't exclude casual readers

Bad:

  • Too long or too many words
  • Colons or other internal punctuation
  • Confusing and unclear message or purpose
  • Too broad or vague
  • Too clever (other people probably won't think you're as clever as you think you are)
  • Unless you’re famous, your name should not be part of your blog title
  • Clichés
  • Weird spelling that you think is clever but people will inevitably misspell if they search for your blog
  • Incomplete words or attempts to create combination words, such as BizITCentral.
What's the one word or phrase that comes to mind when you think about your blog? You should try to include that word.
Try to use descriptive words that specify what your blog is about. But you don't have to get every single morsel and tidbit of what you cover into your name. You don't have to say Data Center and Servers. Readers don't mind if you expand the topic; they just need to know what part of the map you focus on. In this case, Data Center.
What is your blog about? It's important to be specific. Readers don't start out on your page; they come from the search results page, most likely. You have to tell them what it's about before they click the link, otherwise they might not click.
It's more important to have a clear, concise and memorable blog name than it is to have a clever one.
Check to make sure there aren't many other blogs with the same name, at least not tech blogs or blogs in our IDGE network. Search for your name to be sure it's not in use elsewhere.
Come up with a list of three or four possible names, and run them by friends or colleagues to see which ones they like the best. Ask them if it's clear what the blog will be about. Clarity of blog focus is probably the most important element of all of this.
Don't overthink it. The blog name isn't nearly as important as the content you post.